360 : Eco Friendly Vodka

Want to help the environment??? Buy some Vodka!!!




McCormick Distilling (American), just launched their brand new product: 360 Vodka. The company's new division, Earth Friendly Distilling Co., hopes to establish new sustainable product development and packaging standards in the alcohol industry.

Claiming the title ‘World’s first eco-friendly premium spirit’, 360 Vodka is shipped in a bottle made from 85% recycled glass. The whole product incorporates other sustainability “features” like the 360 logo blown directly into the glass, New Leaf 100% PCW paper label, and also using water-based inks vs. petroleum-based inks for label/packaging printing. In addition, the bottle comes with a postage paid envelope hanging around the neck that lets customers mail back the recyclable flip-top closure for re-use, in turn helping lessen landfill waste.

All impurities are removed by distilling the vodka four times using the column distillation process and later it is filtered five times though granulated charcoaled coconut shell filtration system. The state-of-the-art distillery meets or exceeds all EPA air and water quality standards for distilleries. The production process reduced its volatile organic compounds output by 70% and sulfur dioxide emissions by 99% and the company states that it uses 250% less fossil fuel energy during production process. [source: inhabitat.com